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/ Publications / DIJ Working Papers / The Representation of Older People in Japanese Television Advertising

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The Representation of Older People in Japanese Television Advertising

Details

2008, Deutsches Institut für Japanstudien, Tokyo, 44 p.

Authors

Prieler, Michael
Kohlbacher, Florian
Hagiwara, Shigeru; Arima, Akie

The Representation of Older People in Japanese Television Advertising