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The Silver Market Phenomenon. Marketing and Innovation in the Aging Society
細部
2011, Springer Verlag, Heidelberg著者
フローリアン・コールバッハ
Herstatt, Cornelius
Herstatt, Cornelius
The Silver Market Phenomenon. Marketing and Innovation in the Aging Society
2nd edition
コンテンツ
フローリアン・コールバッハ; Herstatt, Cornelius; Schweisfurth, Tim
Product Development for the Silver Market
pp. 3-13
Product Development for the Silver Market
pp. 3-13
フローリアン・コールバッハ; Hang, C. C.
Leveraging Disruptive Innovations for the Silver Market
pp. 65-77
Leveraging Disruptive Innovations for the Silver Market
pp. 65-77
フローリアン・コールバッハ; Prieler, Michael; Hagiwara, Shigeru; Arima, Akie
Silver Advertising: Older People in Japanese TV Ads
pp. 239-247
Silver Advertising: Older People in Japanese TV Ads
pp. 239-247
The Silver Market Phenomenon. Marketing and Innovation in the Aging Society