For the world of street fashion, the seemingly small neighborhood of Harajuku has become a nationally as well as internationally renowned hotspot where all kinds of trends are shaped and reinterpreted every day. Harajuku also is a prime example of how social attribution processes work within a city: If popular discourse had not defined and named the area, it would only exist as Shibuya-ku Jingūmae and Takeshita dōri or Cat Street would only be nameless roads.

The aim of this research is to explore how this small piece of land came to be recognized as a fashion space from the early 1970s onwards and how it has continued to attract creatives and shoppers alike, even in a fashion world that has seemingly shifted to location-indifferent online media.

Speaker:
Jana Katzenberg, University of Cologne

Picture Copyright: CC BY-NC-ND 2.0 | flickr/jun560