„Womenomics”, one of the policies by Prime Minister Abe Shinzo introduced in 2014 to reinvigorate Japan’s economy has come as a surprise not only to his government and politicians but also to the Japanese society. Gender and gender issues have long been a seemingly untouchable topic in Japan’s political discourse.

This talk presents the main characteristics of this concept, its aims and goals. It looks at the motivations and expectations on the side of policy-makers, of employers and of those most concerned: women and their families.

Picture: CC BY 2.0 | flickr/Steven-L-Johnson