Co-organizer
Florian Kohlbacher, German Institute for Japanese Studies (DIJ) Tokyo, Japan in collaboration with George Moschis, the Center for Mature Consumer Studies (CMCS), Georgia State University
International Workshop
Consumption and Well-being in the Aging Society. Advancing Research on Older Consumers
September 29 - October 1, 2011
The aim of this workshop is to bring together international experts studying older adults in various fields to present their latest ideas and empirical research in order to help develop an agenda for future research on older consumers. The presentations are intended to stimulate discussion of research topics, methods and ideas that could suggest new avenues for studying older adults as consumers from a cross-cultural perspective. The workshop is also expected to facilitate future collaborative studies among participants. It will be limited to invited, active participants, and will be rather informal in format and style.
We gratefully acknowledge financial support from the Fritz Thyssen Foundation.
Presentations
Day 1 September 29th (Thursday)
18:30-20:00
DIJ Forum: Sustainability Issues in the Super-Aged Society
Hiroshi Komiyama, Chairman of the Institute, Mitsubishi Research Institute
Day 2 September 30th (Friday)
Closed workshop
9:00-09:05
Opening remarks
Florian Coulmas
9:05-09:15
Introduction to the workshop
Florian Kohlbacher
09:15-10:45
Session 1 Part I: Marketing Research on Older Consumers Around the Globe
10-minute short presentations followed by Q&A/Discussion
George Moschis
Randall Shannon
Takeshi Matsui and Russell Belk (co-author Yuko Minowa)
Lynn Sudbury Riley (co-author Florian Kohlbacher)
10:45-11:00
Coffee break
11:00-12:30
Session 1 Part II: Marketing Research on Older Consumers Around the Globe (continued)
10-minute short presentations followed by Q&A/Discussion
Emmanuel Cheron (co-author Florian Kohlbacher)
Kwon Jung
Fon-Sim Ong
Florian Kohlbacher
12:30-14:00
Lunch break
14:00-16:00
Session 2 Part I: Multidisciplinary Perspectives
Gerontology and psychology
15-minute presentations followed by Q&A/Discussion
Simone Pettigrew
Hiroshi Shibata
Clemens Tesch-Roemer
Neil Charness
Shinichi Sato
16:00-16:30
Coffee break
16:30-18:00
Session 2 Part II: Multidisciplinary Perspectives (continued)
Part II: Sociology and Engineering (gerontechnology)
15-minute presentations followed by Q&A/Discussion
Hiroko Akiyama
Takako Sodei
Hiroyuki Umemuro
18:00-18:30
Wrap-up of Day 1
George Moschis and Florian Kohlbacher
Day 3 October 1st (Saturday)
Closed workshop
09:00-10:45
Session 3: Methodological Issues and Advances
15-minute presentations followed by Q&A/Discussion
Toni Antonucci
Jörg Strübing
Naoko Shimazaki
Russell Belk
Ryoko Fukuda
10:45–11:00
Wrap-up and discussion of Session 3: Multidisciplinary research methods for studying older consumers
George Moschis
11:00-11:15
Coffee break
11:15-12:45
Session 4: Developing a research agenda for advancing the field
Discussion and wrap-up of the workshop
Florian Kohlbacher and George Moschis
12:45-14:00
Lunch break
14:00-15:30
Session 5: Opportunities for new research projects and possible collaboration
Discussion and exploration of possible future collaborations
Florian Kohlbacher and Randall Shannon