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The Silver Market Phenomenon. Marketing and Innovation in the Aging Society
Einzelheiten
2011, Springer Verlag, HeidelbergAutoren
Kohlbacher, Florian
Herstatt, Cornelius
Herstatt, Cornelius
The Silver Market Phenomenon. Marketing and Innovation in the Aging Society
2nd edition
Inhalt
Kohlbacher, Florian; Herstatt, Cornelius; Schweisfurth, Tim
Product Development for the Silver Market
S. 3-13
Product Development for the Silver Market
S. 3-13
Kohlbacher, Florian; Hang, C. C.
Leveraging Disruptive Innovations for the Silver Market
S. 65-77
Leveraging Disruptive Innovations for the Silver Market
S. 65-77
Kohlbacher, Florian; Prieler, Michael; Hagiwara, Shigeru; Arima, Akie
Silver Advertising: Older People in Japanese TV Ads
S. 239-247
Silver Advertising: Older People in Japanese TV Ads
S. 239-247
The Silver Market Phenomenon. Marketing and Innovation in the Aging Society